“During the second phase of the fashion process, when the identified sources are presented for the first time to a public, there is a need for some distance: the forms have not yet been tempered, the public’s resistance has not been tested. A meticulously staged ritual, bordering on the theatrical, is required. For clothing, the fashion show provides this milieu,…” Val K. Warke, “Architecture. Observing the mechanisms of fashion”, in Architecture: In Fashion, Princeton Architectural Press, New York, 1994, p. 135.
Maison Martin Margiela. Collection Spring/Summer 1998. October 1997, La Conciergerie, Paris. Twenty men of varying ages bring, on hangers, clothing presented by video, explained by text, and projected on five towers covered in white cotton, close to the public.
Martin Margiela: Our Summer 1998 collection explores the transformation of a two-dimensional garment which becomes three-dimensional on the human body.